The Rate Card Library

What Marketing Actually Costs.

Researched 2026 market rates for every channel we produce and place — video, podcasts, live events, CTV, influencers, social, display, retail media, and activations. Real ranges, what drives the price, and what to avoid. No sales call required to see the numbers.

Get a rate benchmark for your plan See our own pricing

Social & Content

Social Media Management

What agencies charge to run your channels every month.

3 things to avoid · per month (retainer)

See the full breakdown

Creators & Influence

Influencer Marketing Rates

What creators actually charge — and why follower count is the wrong number.

Low

$50 – $300 (nano)

Typical

$200 – $2,500 (micro)

High

$2,500 – $20,000+ (macro–mega)

3 things to avoid · per post / per campaign

See the full breakdown

Production

Video Production

What a corporate or brand video really costs, by project type.

3 things to avoid · per project

See the full breakdown

Production

Podcast Production

From a clean edit to a full media operation — three real tiers.

$3,000 – $25,000 / mo

3 things to avoid · per episode / per month

See the full breakdown

Production

Live Event & Streaming Production

What multi-cam capture and livestream production actually run.

3 things to avoid · per event

See the full breakdown

Paid Media

CTV & Streaming TV Advertising

What it costs to put your brand on the big screen.

3 things to avoid · CPM / monthly minimum

See the full breakdown

Paid Media

Digital Display & Retail Media

CPMs from standard display to in-store screens to retail media networks.

$20 – $60 (retail media)

3 things to avoid · CPM

See the full breakdown

Experiential

Retail Activation & Experiential

From a sampling table to a flagship brand moment.

3 things to avoid · per activation

See the full breakdown

Benchmarks

CPM Benchmarks by Channel

One comparison table for what a thousand impressions costs, everywhere.

$60 (CTV / retail media)

3 things to avoid · CPM (cost per 1,000 impressions)

See the full breakdown

Build a plan on real numbers

Know the market rate for everything you're buying.

That's what a media consulting engagement starts with — a goal, a channel mix, and a budget benchmarked against what brands actually pay. Tell us the plan and we'll pressure-test it against the market.

Talk to media consulting