
UGC content production with a vetted creator network, usage rights agreed before the shoot, and disclosure written into the brief. Chicago and Phoenix, producing across the United States.
Search for UGC statistics and you will find conversion lifts of 6.7 times, 10 times, and 161%, often on the same page, rarely with a method attached. Nearly all of it is published by companies selling user-generated content software.
Here is the one we think is worth quoting. Emplifi, measuring across thousands of US brand accounts, reported that posts featuring user-generated content drove 6.73 times higher conversions in the first quarter of 2026, up from 4.27 times the quarter before. That is platform data, and a 57% swing in a single quarter is not how a durable effect behaves.
Conversion figures: Emplifi platform data, reported via PR Newswire. Disclosure obligations: FTC endorsement guides.
Why this matters
Creator content is worth making because a person recommending something is more persuasive than a brand describing it. That is an old and reliable idea. It does not need a borrowed multiple attached to it, and a page that promises you one is telling you something about itself.
01
People we have worked with, briefed properly, and paid on time. Casting is the part of creator content that quietly decides the result.
02
Shot on the devices the audience uses, with production doing the work you cannot see: sound, framing, and a script that does not sound like a script.
03
Usage terms agreed before the shoot, and disclosure written into the brief. An ad that does not say it is an ad is a liability, not a bargain.
04
The same creator footage recut for paid social, retail screens, and product pages instead of being posted once and forgotten.
The video that performs is the one you will want to run as a paid ad, put on the product page, and loop on a retail screen. Whether you can do any of that was decided before the creator pressed record.
If you want the creator’s audience rather than their craft, that is influencer marketing. If the product sits on a shelf, see CPG retail marketing.
Tell us the product, the placements, and who is meant to believe it. Casting is the part that quietly decides the result.
Full-service podcast production for teams that want a professional show without the overhead.Learn more
Cinematic brand video, series, and social cutdowns built for distribution.Learn more
Video built around the placements a campaign has to fill, not the showreel.Learn more