Most Content Plans Die At Production.
Content marketing services from a production company. We plan the program, match it to the right vetted crew, then film it, record it, and edit it, because the plan is the easy part. Chicago and Phoenix, working across the United States.
$7.65 Back For Every Dollar, If You Can Prove It.
The Content Marketing Institute and MarketingProfs have run an annual survey of B2B marketers for sixteen years. The average program returns $7.65 for every dollar spent.
Return per $1 spent
CMI research history
hour of expert time, one month of material
The same body of research keeps finding that most teams cannot measure it. Attribution is hard, the payoff arrives late, and the budget conversation happens quarterly. Programs get cut for being unproven rather than for being ineffective.
Sources: Content Marketing Institute · Google Search Central
Content Marketing Services That Reach Production.
A plan you can staff
A content plan sized to the team you actually have, not the one a strategy deck imagines. Fewer formats, done properly.
Production, not just planning
We film it, record it, and edit it. Strategy that ends at a spreadsheet is the reason most content programs stall in month three.
One idea, many formats
A single sit-down becomes a film, a podcast episode, a set of clips, and a written piece. The cost of the second format is a fraction of the first.
Honest reporting
What the analytics genuinely show, and a plain note where a number is directional rather than measured.
An Hour Of An Expert’s Time, A Month Of Material.
The scarce resource is not the camera. It is the hour you can get from the person who knows the subject. Book that hour properly and it becomes a podcast episode, a brand film, a set of clips, and the source material for everything written afterwards.
- One recording session, several formats
- A rhythm your team can sustain after we leave
- A creator network for the pieces that need a specialist
- Reporting that separates measured from directional
If the distribution matters more than the making, start with social media management.
Questions Worth Asking Up Front.
Planning what to make, making it, and publishing it. In our case that usually means video and audio production alongside the writing, because a plan that only produces text tends to underuse the most expensive thing a company owns, which is the time of the people who know the subject.
A writer produces articles. A content program produces a system: a repeatable format, a production rhythm, and a library that gets recut rather than rewritten. We keep a creator network for the pieces that are better served by a specialist.
Longer than paid media, and that is the honest answer. Search and referral compound slowly. If you need something in market this quarter, buy attention while the content library builds.
That is usually the best version of this. The expertise is already inside the company. Our job is to get it out of someone's head in an hour of their time and turn it into a month of material.
Google's own guidance asks for content written for people, showing first-hand experience and expertise. Volume without a point of view is the thing search has spent several years learning to discount. We use the tools; we do not hand them the byline.
With one format and the person who knows the most. Call (866) 780-7794 and we will tell you which format suits the expert you have.
One Format. One Expert. One Hour.
Tell us who inside the company knows the most, and we will tell you what to make with them first.
Pair this with the rest of the system.
Podcast Production
Full-service podcast production for teams that want a professional show without the overhead.Explore Podcast Production
Video Production
Cinematic brand video, series, and social cutdowns built for distribution.Explore Video Production
Performance Video Ads
Video built around the placements a campaign has to fill, not the showreel.Explore Performance Video Ads