Podcast ROI Calculator.
See exactly how many leads, clients, and revenue your podcast can generate. Realistic projections based on B2B industry benchmarks.
The Math Behind A Business Podcast.
Every episode moves listeners through the same four steps. Move any one of them and the whole engine gets faster.
124 avg / 300+ top 25%
Your audience per episode. Growth comes from consistency, guests, and short form video that pulls listeners back to the feed.
2 to 5% of listeners
A clear call to action inside every episode moves listeners off the app and onto a page you control.
3 to 7% of visitors
Landing pages built around the episode topic convert far better than a generic contact form.
10 to 20% B2B avg
Podcast leads arrive warm. They already know your voice, values, and point of view before the first call.
Plug In Your Metrics.
Enter Realistic Metrics For Your Business Podcast
New shows average 124. Top 25% see 300+
Weekly is 52, biweekly is 26, monthly is 12
Healthy range is 2 to 5%
Great pages convert 3 to 7%
B2B averages 10 to 20%
Total revenue from a typical client
Pro production ranges $500 to $2,500
Projected annual revenue
$0
ROI
-100%
Net profit
$-36,000
Annual downloads
3,600
Website clicks
90
Leads generated
3
Clients acquired
0
Cost per lead
$12,000
Cost per client
$0
Break even
18 eps
What this means
Not yet profitable
Numbers do not add up at this scale. Increase downloads, raise LTV, or lower production cost first.
How To Move Each Lever.
Book relevant guests, cut 20 short clips per episode, and cross post to YouTube and LinkedIn every week.
Say the URL twice, keep it short and branded, and tie it to the specific topic of the episode.
Match the landing page to the episode. Offer a tool, template, or teardown instead of a generic newsletter.
Publish case studies, invite past clients on the show, and add proof in every follow up sequence.
Two Hours Of Podcast. Thirty Days Of Content.
One recording session becomes a full month of video, blog, and social content. This is what makes podcasting outperform random campaigns.
Turn Projections Into A Real Show.
Follow the 35 step roadmap to launch a professional B2B podcast.