The decision happens at the shelf.
CPG retail marketing for brands that want to reach a shopper who is already standing in front of the product. In-store digital display, creator campaigns briefed on a real retailer, and activations run by a vetted live events team we manage end to end. Chicago and Phoenix, producing across the United States.
Money Is Moving Into The Store Faster Than Measurement Is
EMarketer Expects US In-Store Retail Media Ad Spending To Climb 33.1% In 2026, Inside A Retail Media Market It Puts At $71.09 Billion. Brands Are Buying The Aisle.
What they are not always buying is a clean read on whether it worked. The IAB only finalized in-store measurement standards at the end of 2024, and practitioners will tell you the harder problem is that brands, agencies, merchants, and retail media networks each score success differently.
Forecasts: eMarketer retail media ad spending forecast. Measurement standards: IAB framework for maturing in-store media measurement.
Why this matters
The aisle is the last place a decision changes, and it has historically been the least measured. That gap is the reason in-store budgets get questioned every year. We tie in-store and retail exposure back to sales outcomes, and where a figure is directional rather than measured, we tell you which is which.
What CPG Retail Marketing Looks Like In Practice
01
In-store digital display
Screens on the shelf, at the end cap, and at checkout, running creative cut for a shopper who is standing three feet away and already holding a basket.
02
Influencer campaigns
Creators briefed on the product and the retailer, so the content points at an aisle a shopper can actually walk down.
03
Retail activations
Sampling, demos, and in-store events, produced by a team whose day job is live events production.
04
One creative system
The film, the cutdowns, the creator briefs, and the screen loops all come from the same shoot and the same idea.
We Didn't Just Market A CPG Brand. We Built One.
78 Brand Is Our Own Food And Beverage Brand, Built From The Ground Up With The Exact Playbook On This Page: Production, Retail-Ready Creative, Creator Campaigns, And Activations, All Run Through One System.
Most agencies pitch a strategy they have only ever run on someone else's budget. We took a product from concept to shelf ourselves, which means when we tell you which lever to pull first, it is a call we have already made with our own capital on the line, not a slide. It is also why we are honest about which numbers are solid and which are directional: we have watched both kinds move a real brand.
Why this matters
A CPG launch is a sequence of bets, on the retailer, the creative, the timing. Working with a team that has placed those bets on its own brand is different from hiring one that has only advised on them. That is the difference 78 Brand buys you.
One Shoot, Three Places It Shows Up
A CPG Launch Does Not Need Three Agencies. The Same Production Day Can Feed The Loop Playing On A Digital Display Screen By The End Cap, The Brief You Hand To Creators For An Influencer Campaign, And The Video Running Behind A Sampling Table.
- In-store and retail exposure tied to sales outcomes
- Creator briefs that name the retailer, not just the product
- Activations produced by a team that does live events for a living
- A plain account of which numbers are solid and which are directional
If the creative needs building first, that is performance video production. If the shopper is on the couch rather than in the store, that is connected TV.
Before You Buy The Aisle
Marketing that reaches a shopper close to the shelf rather than close to their laptop. For a consumer packaged goods brand that usually means a combination of in-store digital display, creator content that points at a specific retailer, and physical activations inside the store.
For in-store and retail placements we tie exposure back to sales outcomes. That is the whole reason to advertise inside the building: the screen and the shelf are in the same room, so the read is cleaner than it is almost anywhere else. Where a number is directional rather than measured, we say so.
No. Regional grocers and independent retailers are often easier to work with, quicker to approve, and less crowded with competing brands. We are based in Chicago and Phoenix and produce across the United States.
The brief names the retailer. A creator who says where to buy the product does more for a CPG launch than one who simply features it, and the content can be recut for the screens inside that same store.
We do. Live events production is our specialty, and a sampling table in a grocery aisle is a small live event with a tight load-in window and a manager who wants their floor back.
With the retailer and the shelf. Tell us where the product sits and who is meant to pick it up, and we will tell you which of these three levers is worth your money first. Call (866) 780-7794.
Tell us the retailer. We will tell you the lever.
Where the product sits, who is meant to pick it up, and when the reset happens. That is enough for us to say which of the three is worth your money first.
Pair this with the rest of the system.
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Video Production
Cinematic brand video, series, and social cutdowns built for distribution.Explore Video Production
Performance Video Ads
Video built around the placements a campaign has to fill, not the showreel.Explore Performance Video Ads