Creators & Influence · per post / per campaign

Influencer Marketing Rates

Influencer rates scale with reach, but the real price drivers are engagement quality, content format, usage rights, and exclusivity — not follower count alone. Video-first formats (Reels, TikTok, YouTube) command 30–50% premiums over static posts, and a high-engagement niche creator often out-earns a bigger but flatter account.

Low end

$50 – $300 (nano)

Typical

$200 – $2,500 (micro)

High end

$2,500 – $20,000+ (macro–mega)

What to avoid

Paying a flat fee for a post and hoping — with no link between spend and the visits or sales it drove.
Pricing on follower count alone; a 500K account with dead engagement is worse than a 20K local one.
Skipping usage rights and exclusivity terms, then paying again to reuse the content in ads.

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