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Paid Media · CPM
Digital Display & Retail Media
Display CPMs span a wide ladder: standard programmatic display is the floor, in-store digital screens sit in the middle, and retail media networks command the premium because they sit closest to the purchase. In-store CPMs run 30–50% below equivalent online placements today — not because the audience is worth less, but because measurement is still maturing.
Low end
$2 – $10 (display)
Typical
$10 – $30 (in-store)
High end
$20 – $60 (retail media)
What to avoid
- Paying an online-grade CPM for inventory that can't yet prove the same lift.
- Buying retail media with no lift study attached — the whole point is measurable sales impact.
- Chasing the cheapest programmatic display with no viewability or brand-safety guardrails.
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