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    Paid Media · CPM / monthly minimum

    CTV & Streaming TV Advertising

    Connected TV finally put television in reach of local budgets: CPMs run roughly 40% below linear TV, minimums start near $500/month, and every impression is targeted and measured. The ads are non-skippable and hold 90–98% completion — but the creative has to look like it belongs on a TV.

    Low end
    ~$500 / mo entry
    Typical
    $25 – $45 CPM
    High end
    $60 CPM (premium)

    What to avoid

    • Running a spot that looks like a hasty social clip — it undercuts the exact credibility CTV buys you.
    • Buying metro-wide reach when you're a local business; target the households in your actual radius.
    • Treating CTV as fire-and-forget; it works when the media buy and the creative are planned together.

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